Let’s face it. If you are marketing yourself and your business online today to attract prospects, you need to establish yourself as an expert in your field. This way people view you as a professional who is worthy of their attention.
Let’s address this area successfully, so our prospects decide to continue on to our web sites and learn more about our business.
There are many places you can brand yourself and your business online, including your own blog, social media and social bookmarking sites like Facebook, MySpace, YouTube, LinkedIn, Twitter, Friend Feed and the list goes on and on.
You should probably use as many of these as possible. The challenge is that it takes so much time. You may want to just choose a few of them and do it up right.
Theses sites require that we sign up and write a profile, biography etc. We will also need to include links out to our web site or web sites, so people can see what we are all about.
First Place You Must Properly Brand Yourself Online:
You MUST have a blog. Your blog is the hub of your marketing campaign. I personally recommend Word Press.
You can begin by picking up a domain or web site. I use GoDaddy. Simply go there and search for a good web site name. You can use your name or a business name. Pick something that is easy to remember and represents your business.
It is worth creating a personal logo and either creating a graphic or paying someone else to do that for you. You may also want to put your photo or the logo of your brand if you have one. If you can’t do this, my company does it cheap. The link is below.
A blog is an integral part of your presentation, where you can post product or company specific articles to bring people to your site. You can also use it to post schedules, videos, pictures, host discussions or build a customer or prospective customer list to stay in touch.
People can enter their contact information right at your blog, if you install an Opt-In Box. This allows you to build a list in your promotional efforts. You should make it worthwhile for them to give you their contact info, by offering a free report or other reason for them to want you to stay in touch.
A blog is a MUST! It is a key tool in your promotion tool box.
Second Place You Must Properly Brand Yourself Online:
#2 is a YouTube Account. A great way to teach people about you and your services is by creating short video clips. Is there a better way than video to clearly demonstrate that your product can solve your customer’s challenges?
Plus, Google owns YouTube, so they naturally rank videos from YouTube in the search results when people search for things related to your products and services.
Anyone can do this. Just go to YouTube and set up a channel. As you will see, it is easy to do. Next you can add a bio, pictures and links.
Remember when we talked about your blog I said to spend the time and money to create a unique logo or graphic? You should do this for your YouTube Channel as well. My company can do this, too.
YouTube is a social networking site just like Facebook. You can make friends and build your list of subscribers and friends.
The 3rd Place You Must Have A Presence:
Twitter is the third place you should have a presence. It is easy to get on twitter. Just go to their web site and sign up for your own profile. With Twitter, you can tweet your friends and subscribers and build your list.
Your posts will be one or two sentences in length. Once again, your background should match your blog and your YouTube channel.
With all of these sites being uniform and promoting your brand, customers will see you and your business as truly professional This is what you want to portray.
This can throw you way ahead of your competitors and help you big time in your marketing efforts.
In summary, design a custom background or logo that you place on 1) The front page of your blog 2) Your YouTube Channel 3) Your Twitter Page. This way you are throwing forth a nice professional image people will be impressed with. This can lead to more visitors and more sales for your business.
http://mybrandbuilderpro.com/signup.aspx?p=mike&w=designs
Want us to do your graphic or logo to help you in branding your business online, then visit our blog or grab Mike’s best-seller 3 Secrets Of Millionaires for more Tips On Branding Free reprint avaialable from: How To Promote Your Business Online..
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