Since the economic crisis hit the world, businesses can no longer depend on markets like Asia, Europe and United States for growth. They need to look for new, emergent markets to increase their sales. Now, more than ever, the spotlight is on Latin America and the Caribbean.
Information about Latin America
Latin America is composed of geographic subdivisions which are North America, Central America, the Southern Cone and the Andean States. Some people also include the Caribbeans. The countries which make up Latin America are: Brazil, Mexico, Argentina, Colombia, Chile, Peru, Venezuela, Guatemala, Ecuador, Costa Rica, Cuba, Uruguay, El Salvador, Paraguay, Bolivia, Panama, Honduras, Nicaragua, Guyana, Suriname, Netherlands Antilles and Belize.
The spoken languages are Spanish and Portuguese although some countries have French and Dutch as their official language. The business community generally speaks English.
How to start doing business in Latin America?
1. Get in touch with Embassies
They can supply you with a wealth of information and statistics so you can carefully analyze the threats and opportunities that a particular country represents.
2. Joining the local chamber of commerce
This is a great opportunity to meet potential contacts. In a lot of cases, doing business involves knowing a lot of people and this definitely gives you opportunities to do so. Chambers of commerce are local networks of people interested in commerce and increasing business possibilities.
3. Use B2B marketplaces
The internet has become an indispensable tool for doing business thanks to B2B marketplaces. These websites play a crucial role in connecting buyers and sellers by allowing companies to post trade leads which are basically selling and buying offers. Most of the time, premium memberships are also available allowing businesses to have virtual showrooms withing the online marketplace. Most of these websites pursue a more global oriented strategy such as Alibaba.com. A newcomer named mercatrade.com is focusing on the Latin American and Caribbean market. Their website is available in both English and Spanish which will surely contribute to a dynamic trade in the region.
David Bess specializes in helping companies successfully trade with Latin America. To access to his valuable resources, tips and links, click here exportar
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